Assignemt # 3 School culture/branding

The quote "If we do not tell our story, someone else will" is true. The media has proclaimed the title of "experts" of education and in the process misinformed the public of the true stories and identity of schools. To a certain expend there has been some truth to their stories, but the media tends to focus on the negative aspects of education. It is time for educator to say,  "Stop, this is our story; allow me to tell you about the great work that schools are doing for our kids!"   

An important question to answer is; how do you intend to do that? Telling our school story starts with the main character of the story-the school principal. The individual Brand of the principal needs to be present. Branding is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from others. The main character, the principal, needs to be fully aware of these questions: what makes you different, how to do interact withe public and promote the school, what's your power, loyalty, and future plans for the school.  Yes, the principal is his own brand so therefore he is the creator of his brand. The principal brand needs to be present on social media. Social media tools need to be utilized effectively and responsibly.  

Digital tools such a Facebook and Twitter can help with the Branding of the school. Branding can help create a positive school culture. Schools have great visions and missions that need to promoted to the community. Schools are much greater than any other type of business or organization. The impact that schools have on kids goes beyond the perimeter of the school. Education empowers individuals, families, communities, states and nations. The work that occurs in the schools is far greater that any test; schools prepare students for life. Students need to be empowered to be their own agents of opportunities. This goal is best achieved when families, school and the community work together. This is our story, the story schools, that needs to be on Facebook pages and Twitter feeds to inform the community of what really goes on in the school. 

You and I can start Branding ourselves and the schools and tell our own story. What is your story? What is the story of your school?